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Crystal City Traditions and Message from Staff

Crystal City Traditions

Dear Gaffer District Businesses,


Crystal City Traditions has a new spin on the Holiday season for the Gaffer District. So much of 2020 has been fraught with challenges and uncertainty. Yet, it has also been filled with extraordinary examples of the resiliency that Corning has demonstrated throughout its history.

Thank you to the businesses who have responded to the challenges before them with grit and determination, modifying their business plan at a moment's notice. You continue to be there for customers in a variety of ways. Please be sure to check your business listing on the website to make sure all of your information is correct and up to date.

Here are some of the things we have planned for Crystal City Traditions:

  • Ferrario Auto Team has partnered with the Gaffer District to provide a free delivery service to participating businesses. Gaffer District staff will be in touch with all retail businesses with more details.

  • WENY will feature a montage of past Parade of Lights and Sparkle events that will air on all of their networks stations Thanksgiving weekend. WENY ABC Sun 11/29 at 9:30 am, EENY CBS Sat 11/28 at 12 pm, GENY CW Sat 11/28 at 11:30 am, NYLocal (Ithaca channel) Sat 11/28 at 6:30 pm and NYLocal (Ithaca channel)

  • Direct Mailer going out to several regional zip codes.

  • Facebook Holiday Weekly Storytime will feature local community members reading Holiday stories in Gaffer businesses.

  • The official North Pole, Santa's mailbox will be located at the UPS/Transportation Center, and Magic 92.7 will be reading the letters weekly.

  • Vitrix Snowman Scavenger Hunt will run November 23-December 18

  • The Radisson will host The Giving Tree in the hotel lobby, drop off your unwrapped items to be donated to the Centers Health Care Nursing Home.

  • Every Sunday beginning November 22, we will post on social media all promotions and specials within the Gaffer District. Gaffer District staff will provide your business with a Wufoo form that you can submit weekly.

  • We are asking businesses and the community to share their memories of past holiday traditions and memories from the Parade of Lights, Sparkle, and shopping experiences that will be displayed on screens throughout the Gaffer District and featured on social media.

As always, feel free to reach out to Gaffer staff with any questions you may have.

Gaffer District Staff


A message from Annie, our Merchandising Coordinator:
As the autumn leaves continue to fall in the Gaffer District, my creative energy is focused on the upcoming Holiday window change.
As always, I will begin the changeover schedule with our districts 15 retailers, who now, more than ever, rely upon our visual merchandising program to help promote their goods and entice passersby to stop in and shop. When that is complete, I will move block by block to complete the remaining 30 businesses that utilize our program.
Changeovers begin the last week of October, and all businesses in the program will have their Holiday Windows complete before Thanksgiving. I will be discussing prospective dates with each business individually and ask that before your scheduled date, you have your windows clean and hang your holiday lights around the perimeter of your window if you are planning to do so.

Small Business Saturday Coalition
Mark your calendars – Small Business Saturday® falls on November 28, 2020! As a past Coalition member, you are aware that the Small Business Saturday Coalition was founded in partnership with American Express in 2011 by Women Impacting Public Policy, with a goal of creating and growing a coalition of local, state, and national organizations to amplify Shop Small® and Small Business Saturday, a program dedicated to backing a diverse range of local businesses that help create jobs, boost the economy, and help enhance neighborhoods around the country. Keep in mind, your role is more important than ever – we need your help to encourage your community to stay safe while supporting small businesses during the holidays and beyond.

Retail New York is a service of the Retail Council of New York State. It is an online portal listing website and contact information for independent retailers of all sizes and sort throughout New York State allowed to fulfill orders placed on-line or by telephone. The site connects shoppers to their favorite Main Street stores from all across New York state whose in-store operations may have been affected by the pandemic. At present, more than 400 merchants of all sorts are currently featured on the site. grew after New York Governor Andrew M. Cuomo listed order fulfillment as an essential business to help New York respond to the pandemic.
In May 2020, New York's Main Street businesses went worldwide with the announcement that the Vericast businesses – RetailMeNot and – partnered with to boost the portal's reach to online shoppers everywhere. Find out more and list your business at no charge, at present, by visiting

Do you have an event happening in your business? Be sure to add it to the website:

See this in-depth, comprehensive guide on the benefits of shopping local, and get inspired to support the small businesses that give our communities character:

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