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Imagine That! Celebrates Fifth Annual Neighborhood Toy Store Day

Corning, NY - Imagine That! is pleased to announce its celebrated participation in the fifth annual Neighborhood Toy Store Day.

On Saturday, November 8, Imagine That! will join hundreds of locally owned stores across the country to celebrate the fifth annual Neighborhood Toy Store Day, coordinated by the American Specialty Toy Retailing Association (ASTRA) to help families discover the joy of shopping at their local, independently-owned toy store this holiday season.

"As a child, there's nothing quite as exciting as a trip to the neighborhood toy store and gazing with wonder at the shelves of exciting choices," said Ginny Coon, owner of Imagine That! Children's Shop located on Corning's Historic Market Street. "Holding your new toy for the very first time, anticipating the moment when you finally take your new gift home can be an amazing feeling."

"When you shop at an independent toy store, you are entering a universe of play possibilities," stated Kathleen McHugh, President of the American Specialty Toy Retailing Association (ASTRA).

"Neighborhood Toy Store Day is about celebrating the role the local toy store plays in the community. We are highlighting the expertise your local store has in selecting just the right innovative, exclusive and engaging toy to help your child grow and learn through play."

Independent toy stores can even help you find top toys for the children on your list this holiday season, including open-ended, creative play with innovative design features. Coon explained, "With our staff's understanding of how kids play, we help our customers select toys that deliver the highest value, inviting imaginative discovery and encouraging creative thinking."

In addition to the precision of detail paid to a child's needs, consumers can be confident that more of the dollars spent in local, independently-owned stores stay in the community—25% percent more in contrast with national chains, according to the 3/50 Project.

Resident business owners pour more money and energy back into the community in the form of tax dollars, charitable donations and participation in local initiatives through civic associations and area chambers of commerce.

"The Gaffer District is very proud to consider Imagine That! a community partner and friend," said Coleen Fabrizi, Executive Director of Corning's Gaffer District. "To have such a friendly, family-oriented, independently-owned business in our downtown does more for the entirety of the surrounding community than many will ever know."

McHugh urged shoppers to take this opportunity to be part of a celebration of community and to get to know their neighborhood toy store. "By shopping locally, consumers will find great toys while supporting vibrant communities and sustainable economic development. Visit your neighborhood toy store on November 8, and you may bring home more than just the perfect gift, you'll share the spirit of the season."

For more information on Imagine That! or Neighborhood Toy Store Day, please visit www.imaginethatkids.com or contact Ginny Coon at (607) 937-4242.

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